The global virtual production market is anticipated to grow at a significant CAGR of around 13.9% during the forecast period. Virtual production refers to a method of merging live-action footage and computer graphics in real-time. It depends on computer-generated imagery (CGI), virtual reality (VR), augmented reality (AR), and game-engine technologies. The growing virtual production in the gaming industry is positively surging the growth of the market. The rising adoption of browser and mobile games which provide free-to-play business models, along with a shift from physical to online games are creating a positive outlook for the market. Moreover, leveraging a three-dimensional environment increased the focus of companies on developing compact and comfortable virtual gaming devices, and constant technological innovation on virtual production platforms, such as 3D audio, untethered virtual reality headsets, and cloud scalability, are expected to drive market growth across gaming application.
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For instance, in March 2019, Oculus VR launched Oculus Rift S. A new VR headset that combines the convenience of built-in Oculus Insight tracking technology with the full power of PC. Rift S works with the Rift platform, giving customer access to the top-selling and most immersive VR titles on Day 1—and even more groundbreaking games like Asgard’s Wrath, Defector, and Stormland on the horizon.
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- Market Coverage
- Market number available for – 2023-2029
- Base year- 2022
- Forecast period- 2023-2029
- Segment Covered- By Source, By Product Type, By Applications
- Competitive Landscape- Archer Daniels Midland Co., Ingredion Inc., Kerry Group Plc, Cargill
- , and others
Global Virtual Production Market Report by Segment
By Component
- Hardware
- Software
- Services
By End-User
- Movie
- TV series
- Commercial Ads
- Online Video
Global Virtual Production Market Report by Region
North America
- United States
- Canada
Europe
- UK
- Germany
- Italy
- Spain
- France
- Rest of Europe
Asia-Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Rest of the World
- Latin America
- Middle East & Africa
The Report Covers
- Market value data analysis of 2021 and forecast to 2028.
- Annualized market revenues ($ million) for each market segment.
- Country-wise analysis of major geographical regions.
- Key companies operating in the global virtual production market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
- Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
- Analysis of market entry and market expansion strategies.
- Competitive strategies by identifying ‘who-stands-where’ in the market.
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