The global video streaming Industry is estimated to register lucrative growth over the forecast period 2019-2025. The growth of the market is attributed due to various supporting factors at the regional level. Rising internet penetration and rising demand for online and on-demand videos owing to considerable adoption of smartphones and tablets are some crucial factors boosting the growth of the market. As video streaming apps and platforms are heavily dependent on the internet, the growth in penetration of internet services is estimated to be one of the factors contributing to driving market growth. Moreover, amidst the recent outbreak of COVID-19, where other industry verticals are facing serious crises, the video streaming industry is likely to garner significant revenue.
The report analyzes the global video streaming market on the basis of streaming type and geography. Based on the streaming type, the market is segmented into live streaming and on-demand streaming. On-demand streaming held the largest share in the market in 2018 owing to significant demand for Netflix and Amazon Prime on-demand services. Video streaming companies are continuously entering into partnerships for increasing their on-demand as well as live content. For instance, Hulu is adding free, live news stream over its apps for customers. In March 2020, Hulu has partnered with ABC News Live to broadcast live news 24/7 to Hulu on-demand subscribers as part of their existing subscribers.
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Market Segmentation
- Streaming Type
- On-Demand
- Live
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