The global smart TV market is anticipated to grow at a significant CAGR of 17.8% during the forecast period (2021-2027). Smart TV is among the commonly used household & commercial appliances that come up with internet connectivity capability and built-in apps to get connected to different platforms to offer an extraordinary experience to its viewers. The rising demand for higher picture quality, the willingness of customers to have a theatre feel at their home, the growing popularity of digital signage to display specific information to a wide range of viewers are some of the key factors to drive the growth of the smart TV market.
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The growing internet penetration acts as a key motivator for the adoption of smart TVs across the globe. This is because internet connection is the basic & foremost requirement for advanced feature functioning of smart TV. According to ITU (International Telecommunication Union), it is estimated that 4.1 billion people were using the internet in 2019. Almost, around 53% of the total population is using the internet. Therefore, the presence of internet-connected viewers along with the rising demand for on-demand online streaming channels & programs through service providers such as Netflix and Amazon prime is further anticipated to promote the growth of the global smart TV market.
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- Market Coverage
- Market number available for – 2022-2028
- Base year- 2021
- Forecast period- 2022-2028
- Segment Covered- By Source, By Product Type, By Applications
- Competitive Landscape- Archer Daniels Midland Co., Ingredion Inc., Kerry Group Plc, Cargill
- , and others
Market Segmentation
Global Smart TV Market by Resolution
- HD Smart TV
- FULL HD Smart TV
- 4K Smart TV
- 8K Smart TV
Global Smart TV Market by Technology
- LCD (Liquid Crystal Display)
- LED (Light Emitting Diode)
- OLED (Organic Light Emitting Diode)
- QLED (Quantum Dot Light Emitting Diode)
Regional Analysis
- North America
- United States
- Canada
- Europe
- UK
- Germany
- Italy
- Spain
- France
- Rest of Europe
- Asia-Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
- Rest of the World
Company Profiles
- Advanced Micro Devices
- Apple Inc.
- Cable Television Laboratories, Inc. Google Inc.
- Haier Group Corp.
- Hisense Co., Ltd
- Hong Kong Skyworth Digital Holdings Co.,
- Intel Corp.
- Koninklijke Philips N.V.
- LG Electronics Inc.
- Microsoft Corp.
- Mirc Electronics Ltd.
- Nyxio Technologies Corp.
- Panasonic Corp.
- Samsung Electronics Co., Ltd.
- Sharp Corp.
- Sony Corp.
- TCL Corp.
- Toshiba Corp.
- Videocon Industries Ltd.
The Report Covers
- Market value data analysis of 2020 and forecast to 2027.
- Annualized market revenues ($ million) for each market segment.
- Country-wise analysis of major geographical regions.
- Key companies operating in the global smart TV market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
- Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
- Analysis of market-entry and market expansion strategies.
- Competitive strategies by identifying ‘who-stands-where in the market.
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