The global Consent Management Platform (CMP) market is anticipated to grow at a significant CAGR during the forecast period (2022-2028). The major factor driving the growth of the global Consent Management Platform (CMP) market during the forecast period is the increasing concern regarding consumer data privacy globally. Many organizations adopt data privacy software owing to the General Data Protection Regulation (GDPR) regulations which necessitate businesses providing consent, choice, and control into the value exchange with their customers online. Additionally, the CPM is required to take consent from the consumers from accepting cookies to email addresses, among others.
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Furthermore, the growth of the market is can also be attributed to the increasing digital advertising trends across the globe. Additionally, CMP helps an organization to adhere to policy guidelines from the government to protect and take consent from consumers to collect and use their data. Many governments across the globe are issuing policies such as the US’ California Consumer Privacy Act (CCPA), and India’s Personal Data Protection Bill (PDP), among others which are driving the adoption of CMP which in turn is boosting the growth of the market.
The major companies serving the global Consent Management Platform (CMP) market include OneTrust, Quantcast, Piwik PRO, TrustArc and CookieYes Ltd. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers & acquisitions, partnerships and collaborations, and geographical expansion, to stay competitive in the market. For instance, in July 2020, Didomi announced the launch of its consent management platform (CMP) on the cross-platform game Unity. The launch was aimed to allow game publishers to better monetize their apps while complying with increasingly tough privacy regulations across the globe.
Market Coverage
- The market number available for – 2021-2028
- Base year- 2021
- Forecast period- 2022-2028
Segment Covered-
- By Component
- By Deployment Mode
- By Application
Regions Covered-
- North America
- Europe
- Asia-Pacific
- Rest of the World
- Competitive Landscape- OneTrust, Quantcast, Piwik PRO, TrustArc and CookieYes Ltd.
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Consent Management Platform (CMP) Market Report by Segment
By Component
- Software
- Service
By Deployment Mode
- On-Premise
- Cloud
By Application
- Large Enterprise
- SMEs
Consent Management Platform (CMP) Market Report by Region
North America
- United States
- Canada
Europe
- UK
- Germany
- Spain
- France
- Italy
- Rest of Europe
Asia-Pacific
- India
- China
- Japan
- South Korea
- Rest of APAC
Rest of the World
- Latin America
- Middle East and Africa
Company Profiles
- ONETRUST
- QUANTCAST
- PIWIK PRO
- TRUSTARC
- COOKIEYES LTD.
- IUBENDA
- TRUNOMI
- CROWNPEAK
- BIGID
- SECURITI
- CROWNPEAK TECHNOLOGY
- SEERS CO.
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