The global digital video advertising market is anticipated to grow at a considerable CAGR of 12.1 % during the forecast period (2022-2028). The market players are focusing on launching different digital video advertising tools which will support marketers as well as contribute to the growth of the market. Digital Video AI is a rapid digital video content measurement solution that is designed for the fast pace and high volume of digital ad development. Additionally, it offers creative effectiveness predictions for digital video ads in 15 minutes and highlights both behavioral and creative metrics that drive ad performance. Furthermore, it evaluates different versions of an ad, selecting the best lengths, creative elements, and calls to action to increase effectiveness.
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For instance, in October 2021, Kantar launched the digital video AI tool, a fully AI-powered creative effectiveness tool that predicts the performance of digital video advertising. It is designed to support marketers who face pressures of speed to market, and the fast-paced and high-volume environment of digital ad development, digital video AI predicts creative effectiveness. This tool enables marketers, publishers, and creative agencies to analyze creative variants and conduct creative competitive analyses quickly and efficiently. Moreover, the development of Digital Video AI and has tested hundreds of ads on the platform to improve their performance against effectiveness and ROI goals.
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- Market Coverage
- Market number available for – 2022-2028
- Base year- 2021
- Forecast period- 2022-2028
- Segment Covered- By Source, By Product Type, By Applications
- Competitive Landscape- Archer Daniels Midland Co., Ingredion Inc., Kerry Group Plc, Cargill Inc., and others
Global Digital Video Advertising Market Report Segment
By Device
- Desktop
- Mobile
By Type
- Instream Video Ads
- Out stream Video Ads
By End-User
- Retail
- BFSI
- Healthcare
- Education
- Automotive
- Media & Entertainment
- Others
Global Digital Video Advertising Market Report Segment by Region
North America
- United States
- Canada
Europe
- UK
- Germany
- Italy
- Spain
- France
- Rest of Europe
Asia-Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Rest of the World
- Latin America
- Middle East & Africa
The Report Covers
- Market value data analysis of 2020 and forecast to 2027.
- Annualized market revenues ($ million) for each market segment.
- Country-wise analysis of major geographical regions.
- Key companies operating in the global digital video advertising market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
- Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
- Analysis of market entry and market expansion strategies.
- Competitive strategies by identifying ‘who-stands-where’ in the market.
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